Advanced Certificate in Mobile App Brand Metrics
-- ViewingNowThe Advanced Certificate in Mobile App Brand Metrics is a comprehensive course designed to equip learners with essential skills in mobile app brand measurement and analytics. In today's digital age, mobile apps have become a critical component of business growth and brand recognition.
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⢠Advanced Mobile App Analytics: Understanding the core principles of mobile app analytics and how to use data to make informed decisions for app brand metrics.
⢠User Engagement Metrics: Deep diving into user engagement metrics, including session length, screen views, and user retention, to measure app performance and user behavior.
⢠Mobile App Conversion Metrics: Analyzing conversion metrics such as app downloads, in-app purchases, and subscriptions to optimize app monetization and user experience.
⢠App Store Optimization (ASO) Metrics: Measuring and optimizing app store metrics, including rankings, ratings, and reviews, to increase app visibility and attract more users.
⢠Mobile App Marketing Metrics: Tracking and analyzing mobile app marketing metrics, including cost per install (CPI), return on ad spend (ROAS), and customer acquisition cost (CAC), to maximize marketing ROI.
⢠User Retention and Churn Analysis: Understanding user retention and churn metrics to measure user loyalty and take action to reduce churn and retain more users.
⢠Advanced Mobile App Attribution: Implementing and using advanced mobile app attribution models to accurately measure the effectiveness of marketing campaigns and optimize ad spend.
⢠Mobile App Analytics Tools: Exploring and comparing various mobile app analytics tools, including Google Analytics, Firebase, and AppsFlyer, to choose the right tool for specific business needs.
⢠Mobile App Data Visualization: Visualizing mobile app data using charts, graphs, and dashboards to communicate insights effectively and make data-driven decisions.
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