Advanced Certificate in Mobile App Brand Metrics

Name: Advanced Certificate in Mobile App Brand Metrics
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The Advanced Certificate in Mobile App Brand Metrics is a comprehensive course designed to equip learners with essential skills in mobile app brand measurement and analytics. In today's digital age, mobile apps have become a critical component of business growth and brand recognition.

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AboutThisCourse

This course is crucial in helping learners understand the importance of mobile app brand metrics and how to use them to make informed business decisions. With a focus on industry-relevant tools and techniques, this course provides learners with hands-on experience in measuring and analyzing mobile app brand metrics, enabling them to drive user engagement, retention, and revenue. As mobile apps continue to dominate the digital landscape, there is a high demand for professionals who can effectively measure and analyze mobile app brand metrics. By completing this course, learners will not only gain a deep understanding of mobile app brand metrics but also acquire the skills necessary to advance their careers in this fast-growing field.

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CourseDetails

• Advanced Mobile App Analytics: Understanding the core principles of mobile app analytics and how to use data to make informed decisions for app brand metrics.
• User Engagement Metrics: Deep diving into user engagement metrics, including session length, screen views, and user retention, to measure app performance and user behavior.
• Mobile App Conversion Metrics: Analyzing conversion metrics such as app downloads, in-app purchases, and subscriptions to optimize app monetization and user experience.
• App Store Optimization (ASO) Metrics: Measuring and optimizing app store metrics, including rankings, ratings, and reviews, to increase app visibility and attract more users.
• Mobile App Marketing Metrics: Tracking and analyzing mobile app marketing metrics, including cost per install (CPI), return on ad spend (ROAS), and customer acquisition cost (CAC), to maximize marketing ROI.
• User Retention and Churn Analysis: Understanding user retention and churn metrics to measure user loyalty and take action to reduce churn and retain more users.
• Advanced Mobile App Attribution: Implementing and using advanced mobile app attribution models to accurately measure the effectiveness of marketing campaigns and optimize ad spend.
• Mobile App Analytics Tools: Exploring and comparing various mobile app analytics tools, including Google Analytics, Firebase, and AppsFlyer, to choose the right tool for specific business needs.
• Mobile App Data Visualization: Visualizing mobile app data using charts, graphs, and dashboards to communicate insights effectively and make data-driven decisions.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MOBILE APP BRAND METRICS

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London School of International Business (LSIB)

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05 May 2025

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