Professional Certificate in Strategic Market Planning & Agile Methods
-- ViewingNowThe Professional Certificate in Strategic Market Planning & Agile Methods is a comprehensive course that equips learners with essential skills for career advancement in today's rapidly changing business landscape. This course emphasizes the importance of strategic market planning and agile methods in driving business success and staying ahead of the competition.
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โข Unit 1: Introduction to Strategic Market Planning
โข Unit 2: Market Research and Analysis Techniques
โข Unit 3: Defining and Segmenting Target Markets
โข Unit 4: Positioning and Differentiation Strategies
โข Unit 5: Marketing Mix (4Ps) and Integrated Marketing Communications
โข Unit 6: Agile Methodologies in Strategic Market Planning
โข Unit 7: Design Thinking and Customer-Centric Approaches
โข Unit 8: Metrics and Key Performance Indicators (KPIs) in Agile Marketing
โข Unit 9: Continuous Improvement and Iterative Planning
โข Unit 10: Case Studies and Real-World Applications
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