Professional Certificate in Strategic Market Planning & Agile Methods

Name: Professional Certificate in Strategic Market Planning & Agile Methods
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The Professional Certificate in Strategic Market Planning & Agile Methods is a comprehensive course that equips learners with essential skills for career advancement in today's rapidly changing business landscape. This course emphasizes the importance of strategic market planning and agile methods in driving business success and staying ahead of the competition.

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AboutThisCourse

In this course, learners will gain a deep understanding of market research, competitive analysis, customer segmentation, and positioning strategies. They will also learn how to apply agile methods to quickly adapt to changing market conditions, streamline processes, and deliver value to customers. The course is designed to meet the growing industry demand for professionals who can develop and implement effective market strategies that drive growth and innovation. By completing this course, learners will be able to demonstrate their expertise in strategic market planning and agile methods, making them highly valuable to employers in a wide range of industries. They will have the skills and knowledge to lead market research initiatives, develop data-driven marketing strategies, and manage agile teams that can quickly respond to changing market conditions.

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CourseDetails

• Unit 1: Introduction to Strategic Market Planning
• Unit 2: Market Research and Analysis Techniques
• Unit 3: Defining and Segmenting Target Markets
• Unit 4: Positioning and Differentiation Strategies
• Unit 5: Marketing Mix (4Ps) and Integrated Marketing Communications
• Unit 6: Agile Methodologies in Strategic Market Planning
• Unit 7: Design Thinking and Customer-Centric Approaches
• Unit 8: Metrics and Key Performance Indicators (KPIs) in Agile Marketing
• Unit 9: Continuous Improvement and Iterative Planning
• Unit 10: Case Studies and Real-World Applications

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC MARKET PLANNING & AGILE METHODS

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London School of International Business (LSIB)

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05 May 2025

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