Professional Certificate in Strategic Market Planning & Agile Methods
-- ViewingNowThe Professional Certificate in Strategic Market Planning & Agile Methods is a comprehensive course that equips learners with essential skills for career advancement in today's rapidly changing business landscape. This course emphasizes the importance of strategic market planning and agile methods in driving business success and staying ahead of the competition.
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⢠Unit 1: Introduction to Strategic Market Planning
⢠Unit 2: Market Research and Analysis Techniques
⢠Unit 3: Defining and Segmenting Target Markets
⢠Unit 4: Positioning and Differentiation Strategies
⢠Unit 5: Marketing Mix (4Ps) and Integrated Marketing Communications
⢠Unit 6: Agile Methodologies in Strategic Market Planning
⢠Unit 7: Design Thinking and Customer-Centric Approaches
⢠Unit 8: Metrics and Key Performance Indicators (KPIs) in Agile Marketing
⢠Unit 9: Continuous Improvement and Iterative Planning
⢠Unit 10: Case Studies and Real-World Applications
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