Executive Development Programme in Merchandising & Brand Positioning
-- ViewingNowThe Executive Development Programme in Merchandising & Brand Positioning is a certificate course designed to enhance the skills of professionals in the retail industry. This programme emphasizes the importance of strategic merchandising and effective brand positioning in today's competitive market.
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โข Understanding Merchandising: An Introduction
โข The Role of Merchandising in Business Success
โข Key Concepts and Terminology in Merchandising
โข The Relationship between Merchandising and Buying
โข Visual Merchandising Techniques and Strategies
โข Merchandising Analytics and Data-Driven Decision Making
โข Effective Product Assortment Planning and Allocation
โข Brand Positioning: Basics and Best Practices
โข Creating a Strong Brand Identity in Retail
โข Aligning Merchandising Strategies with Brand Positioning
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