Executive Development Programme in Merchandising & Brand Positioning

Name: Executive Development Programme in Merchandising & Brand Positioning
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The Executive Development Programme in Merchandising & Brand Positioning is a certificate course designed to enhance the skills of professionals in the retail industry. This programme emphasizes the importance of strategic merchandising and effective brand positioning in today's competitive market.

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AboutThisCourse

With the retail industry evolving rapidly, there is an increasing demand for professionals who can understand and implement merchandising strategies and brand positioning techniques. This course equips learners with essential skills to drive sales, improve customer experience, and create a strong brand image. By the end of this programme, learners will be able to analyze consumer behavior, create effective merchandising plans, and develop brand positioning strategies that resonate with their target audience. This course is an excellent opportunity for retail professionals looking to advance their careers and stay ahead in the industry.

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CourseDetails

• Understanding Merchandising: An Introduction
• The Role of Merchandising in Business Success
• Key Concepts and Terminology in Merchandising
• The Relationship between Merchandising and Buying
• Visual Merchandising Techniques and Strategies
• Merchandising Analytics and Data-Driven Decision Making
• Effective Product Assortment Planning and Allocation
• Brand Positioning: Basics and Best Practices
• Creating a Strong Brand Identity in Retail
• Aligning Merchandising Strategies with Brand Positioning

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MERCHANDISING & BRAND POSITIONING

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London School of International Business (LSIB)

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05 May 2025

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