Executive Development Programme in MSL: Strategic Communication
-- ViewingNowThe Executive Development Programme in MSL: Strategic Communication is a certificate course designed for professionals seeking to enhance their communication skills and leadership abilities. This program emphasizes the importance of strategic communication in driving organizational success and career advancement.
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⢠Strategic Communication Planning: Understanding the primary goal, target audience, key messages, and communication channels in developing an effective strategic communication plan.
⢠Crisis Communication: Techniques and best practices for managing communication during a crisis, including issues identification, response strategies, and message development.
⢠Intercultural Communication: Developing cultural intelligence and effective communication strategies for working with diverse teams, stakeholders, and customers.
⢠Media Relations: Building relationships with the media, creating compelling press releases, and managing media interviews.
⢠Executive Presence: Developing the communication skills and behaviors necessary to establish credibility, build trust, and influence key stakeholders.
⢠Storytelling for Business: Crafting and delivering compelling stories to engage and motivate employees, customers, and stakeholders.
⢠Change Communication: Planning and executing effective communication strategies during organizational change, including mergers, acquisitions, and restructuring.
⢠Stakeholder Engagement: Identifying key stakeholders, analyzing their interests and concerns, and developing engagement strategies to build relationships and influence outcomes.
⢠Digital Communication: Leveraging digital channels, including social media, email, and webinars, for effective communication and engagement.
⢠Measuring Communication Effectiveness: Establishing metrics, tracking progress, and evaluating the impact of communication strategies on business outcomes.
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