Executive Development Programme in MSL: Strategic Communication

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The Executive Development Programme in MSL: Strategic Communication is a certificate course designed for professionals seeking to enhance their communication skills and leadership abilities. This program emphasizes the importance of strategic communication in driving organizational success and career advancement.

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AboutThisCourse

In today's fast-paced business environment, the demand for effective communicators who can lead and inspire teams is higher than ever. This course equips learners with the essential skills to excel in this area, including critical thinking, persuasive writing, public speaking, and digital communication. By completing this program, learners will be able to demonstrate their ability to communicate complex ideas clearly, build relationships, and drive change within their organizations. By investing in this course, learners will not only gain a competitive edge in their current roles but also open up new career opportunities in fields such as public relations, marketing, and leadership. By developing their strategic communication skills, learners can differentiate themselves in the job market and position themselves for long-term career success.

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CourseDetails

• Strategic Communication Planning: Understanding the primary goal, target audience, key messages, and communication channels in developing an effective strategic communication plan.
• Crisis Communication: Techniques and best practices for managing communication during a crisis, including issues identification, response strategies, and message development.
• Intercultural Communication: Developing cultural intelligence and effective communication strategies for working with diverse teams, stakeholders, and customers.
• Media Relations: Building relationships with the media, creating compelling press releases, and managing media interviews.
• Executive Presence: Developing the communication skills and behaviors necessary to establish credibility, build trust, and influence key stakeholders.
• Storytelling for Business: Crafting and delivering compelling stories to engage and motivate employees, customers, and stakeholders.
• Change Communication: Planning and executing effective communication strategies during organizational change, including mergers, acquisitions, and restructuring.
• Stakeholder Engagement: Identifying key stakeholders, analyzing their interests and concerns, and developing engagement strategies to build relationships and influence outcomes.
• Digital Communication: Leveraging digital channels, including social media, email, and webinars, for effective communication and engagement.
• Measuring Communication Effectiveness: Establishing metrics, tracking progress, and evaluating the impact of communication strategies on business outcomes.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN MSL: STRATEGIC COMMUNICATION
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London School of International Business (LSIB)
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05 May 2025
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