Global Certificate in SMS & Customer Journey Mapping
-- ViewingNowThe Global Certificate in SMS & Customer Journey Mapping is a comprehensive course designed to equip learners with essential skills to enhance customer experience and drive business growth. This course emphasizes the importance of SMS (Short Message Service) as a powerful communication tool in today's digital world, where mobile devices have become an integral part of our daily lives.
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⢠SMS Marketing Fundamentals: Understanding the basics of SMS (Short Message Service) marketing, its benefits, and limitations.
⢠Customer Journey Mapping: Learning the principles of mapping customer journeys, including touchpoints, channels, and customer personas.
⢠SMS Campaign Design: Designing effective SMS campaigns, including crafting compelling messages, call-to-action strategies, and segmentation techniques.
⢠SMS Integration with CRM: Integrating SMS into Customer Relationship Management (CRM) systems, enabling seamless communication and data management.
⢠Global Regulations and Compliance: Understanding global SMS marketing regulations, including opt-in and opt-out requirements, data protection, and spam laws.
⢠SMS Personalization and Automation: Implementing personalization and automation techniques to improve customer engagement and campaign efficiency.
⢠SMS Metrics and Analytics: Measuring and analyzing the performance of SMS campaigns, including key performance indicators (KPIs), such as open rates, click-through rates, and conversions.
⢠Customer Experience (CX) Strategy: Developing a holistic CX strategy, incorporating SMS and other communication channels to create a seamless and engaging customer experience.
⢠Case Studies in SMS and Customer Journey Mapping: Examining real-world examples of successful SMS and customer journey mapping initiatives, including lessons learned and best practices.
⢠Future Trends and Innovations in SMS and Customer Journey Mapping: Exploring upcoming trends and innovations in SMS and customer journey mapping, including artificial intelligence (AI), machine learning (ML), and chatbots.
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