Global Certificate in SMS & Customer Journey Mapping

Name: Global Certificate in SMS & Customer Journey Mapping
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The Global Certificate in SMS & Customer Journey Mapping is a comprehensive course designed to equip learners with essential skills to enhance customer experience and drive business growth. This course emphasizes the importance of SMS (Short Message Service) as a powerful communication tool in today's digital world, where mobile devices have become an integral part of our daily lives.

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AboutThisCourse

With the ever-increasing demand for personalized customer experiences, understanding and mapping customer journeys has become crucial for businesses. This course teaches learners how to analyze customer interactions, identify pain points, and create data-driven strategies to optimize customer journeys. By mastering the art of SMS communication and customer journey mapping, learners can significantly improve customer satisfaction and loyalty, leading to increased revenue and career advancement opportunities. This course is ideal for marketing professionals, customer experience specialists, and business leaders looking to stay ahead in the competitive marketplace.

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CourseDetails

• SMS Marketing Fundamentals: Understanding the basics of SMS (Short Message Service) marketing, its benefits, and limitations.
• Customer Journey Mapping: Learning the principles of mapping customer journeys, including touchpoints, channels, and customer personas.
• SMS Campaign Design: Designing effective SMS campaigns, including crafting compelling messages, call-to-action strategies, and segmentation techniques.
• SMS Integration with CRM: Integrating SMS into Customer Relationship Management (CRM) systems, enabling seamless communication and data management.
• Global Regulations and Compliance: Understanding global SMS marketing regulations, including opt-in and opt-out requirements, data protection, and spam laws.
• SMS Personalization and Automation: Implementing personalization and automation techniques to improve customer engagement and campaign efficiency.
• SMS Metrics and Analytics: Measuring and analyzing the performance of SMS campaigns, including key performance indicators (KPIs), such as open rates, click-through rates, and conversions.
• Customer Experience (CX) Strategy: Developing a holistic CX strategy, incorporating SMS and other communication channels to create a seamless and engaging customer experience.
• Case Studies in SMS and Customer Journey Mapping: Examining real-world examples of successful SMS and customer journey mapping initiatives, including lessons learned and best practices.
• Future Trends and Innovations in SMS and Customer Journey Mapping: Exploring upcoming trends and innovations in SMS and customer journey mapping, including artificial intelligence (AI), machine learning (ML), and chatbots.

CareerPath

The Global Certificate in SMS & Customer Journey Mapping is a valuable credential in today's digital marketing landscape. With the increasing demand for personalized and automated customer interactions, professionals with SMS and customer journey mapping skills are highly sought after in the UK job market. 1. SMS Marketing Coordinator: In this role, you'll focus on creating, optimizing, and managing SMS marketing campaigns. You'll work closely with cross-functional teams to ensure consistent user experiences and messaging across channels. The average salary range for an SMS Marketing Coordinator in the UK is £24,000 to £32,000 per year. 2. Customer Journey Strategist: As a Customer Journey Strategist, you'll design and implement customer journey mapping strategies to improve customer engagement and retention. You'll collaborate with data analysts, UX designers, and marketing teams to create tailored customer experiences. The average salary range for a Customer Journey Strategist in the UK is £30,000 to £50,000 per year. 3. SMS & Customer Journey Specialist: This role combines SMS marketing expertise with customer journey mapping skills. You will be responsible for optimizing SMS marketing campaigns and enhancing the overall customer journey through data analysis and strategic planning. The average salary range for an SMS & Customer Journey Specialist in the UK is £35,000 to £45,000 per year. 4. SMS Campaign Manager: As an SMS Campaign Manager, you'll lead and manage SMS marketing campaigns and initiatives. You'll be expected to leverage data insights and industry best practices to optimize campaign performance, drive customer engagement, and maximize ROI. The average salary range for an SMS Campaign Manager in the UK is £35,000 to £50,000 per year. 5. Customer Journey Mapping Analyst: In this role, you'll focus on analyzing and understanding customer data to create detailed customer journey maps. You will work closely with product, marketing, and UX teams to identify pain points, optimize customer experiences, and improve overall customer satisfaction. The average salary range for a Customer Journey Mapping Analyst in the UK is £28,000 to £40,000 per year.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SMS & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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