Executive Development Programme in Retail Management: Customer-Centricity
-- ViewingNowThe Executive Development Programme in Retail Management: Customer-Centricity is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving retail landscape. This programme emphasizes the importance of a customer-centric approach, which is critical in today's experience-driven economy.
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⢠Customer-Centric Retail Strategy: Understanding the importance of customer-centricity in retail management, creating customer-centric strategies, and measuring their success.
⢠Customer Experience Management: Designing and managing exceptional customer experiences, including in-store and online experiences, to build customer loyalty and advocacy.
⢠Customer Data Analytics: Leveraging customer data to make data-driven decisions, understand customer behavior, and personalize the shopping experience.
⢠Customer Lifetime Value: Maximizing customer lifetime value through customer segmentation, targeting, and positioning strategies, and effective customer relationship management.
⢠Customer Service Excellence: Delivering exceptional customer service, handling customer complaints, and building customer trust and loyalty.
⢠Retail Technology for Customer-Centricity: Implementing technology solutions, such as CRM systems, AI, and machine learning, to support customer-centric retail strategies and improve the customer experience.
⢠Omnichannel Retailing: Integrating online and offline channels to create a seamless and consistent customer experience, and maximizing sales and profitability across all channels.
⢠Retail Marketing for Customer-Centricity: Developing and implementing effective marketing strategies that focus on building customer relationships, loyalty, and advocacy, and driving customer engagement and retention.
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