Executive Development Programme in Retail Management: Customer-Centricity

Name: Executive Development Programme in Retail Management: Customer-Centricity
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The Executive Development Programme in Retail Management: Customer-Centricity is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving retail landscape. This programme emphasizes the importance of a customer-centric approach, which is critical in today's experience-driven economy.

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AboutThisCourse

With the retail industry demanding professionals who can effectively engage customers and deliver exceptional shopping experiences, this course is both timely and relevant. Learners will gain essential skills in customer relationship management, data analytics, digital marketing, and omnichannel retail strategies. By the end of this programme, learners will be equipped to drive customer-centric innovation, lead cross-functional teams, and make strategic decisions that positively impact business growth. This investment in upskilling and reskilling will not only advance careers but also future-proof professionals in the face of industry disruption.

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CourseDetails

• Customer-Centric Retail Strategy: Understanding the importance of customer-centricity in retail management, creating customer-centric strategies, and measuring their success.
• Customer Experience Management: Designing and managing exceptional customer experiences, including in-store and online experiences, to build customer loyalty and advocacy.
• Customer Data Analytics: Leveraging customer data to make data-driven decisions, understand customer behavior, and personalize the shopping experience.
• Customer Lifetime Value: Maximizing customer lifetime value through customer segmentation, targeting, and positioning strategies, and effective customer relationship management.
• Customer Service Excellence: Delivering exceptional customer service, handling customer complaints, and building customer trust and loyalty.
• Retail Technology for Customer-Centricity: Implementing technology solutions, such as CRM systems, AI, and machine learning, to support customer-centric retail strategies and improve the customer experience.
• Omnichannel Retailing: Integrating online and offline channels to create a seamless and consistent customer experience, and maximizing sales and profitability across all channels.
• Retail Marketing for Customer-Centricity: Developing and implementing effective marketing strategies that focus on building customer relationships, loyalty, and advocacy, and driving customer engagement and retention.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL MANAGEMENT: CUSTOMER-CENTRICITY

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London School of International Business (LSIB)

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05 May 2025

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