Executive Development Programme Twitter Marketing: Thought Leadership
-- ViewingNowThe Executive Development Programme in Twitter Marketing: Thought Leadership is a certificate course designed to empower professionals with the skills to leverage Twitter for business growth and thought leadership. This program focuses on industry-demand skills, teaching learners how to create and implement effective Twitter marketing strategies, drive engagement, and measure campaign success.
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⢠Twitter Marketing Strategy: Understanding the fundamentals of creating an effective Twitter marketing plan, including target audience, key messaging, and content strategy. ⢠Building a Brand on Twitter: Best practices for creating a strong and consistent brand presence on Twitter, including visual branding and tone of voice. ⢠Twitter Content Creation: Tips and tricks for creating high-quality, engaging Twitter content, including the use of visuals, videos, and Twitter-specific features like polls and threads. ⢠Twitter Analytics: An overview of Twitter's built-in analytics tools, and how to use them to track and measure the success of your Twitter marketing efforts. ⢠Twitter Advertising: An introduction to Twitter's advertising options, including how to create and manage Twitter ad campaigns, and how to measure their effectiveness. ⢠Twitter Thought Leadership: Strategies for establishing yourself or your organization as a thought leader on Twitter, including building a following, engaging in conversations, and sharing valuable insights and expertise. ⢠Twitter Crisis Management: Best practices for managing a crisis or negative event on Twitter, including responding to customer complaints, addressing misinformation, and protecting your brand's reputation. ⢠Twitter Integration: How to integrate Twitter into your overall marketing strategy, including coordinating with other social media platforms, email marketing, and content marketing. ⢠Twitter Automation: An introduction to tools and best practices for automating tasks on Twitter, including scheduling tweets, monitoring mentions, and analyzing performance data.
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