Professional Certificate in Social Media Listening Techniques

Name: Professional Certificate in Social Media Listening Techniques
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The Professional Certificate in Social Media Listening Techniques is a career-advancing course that equips learners with the essential skills to analyze and interpret social media data to drive business success. This certificate course emphasizes the importance of social media listening as a powerful tool for brands to monitor and understand customer conversations, preferences, and behaviors.

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AboutThisCourse

In today's digital age, the demand for social media listening professionals is high, as businesses strive to stay competitive and relevant in the ever-evolving social media landscape. This course teaches learners how to utilize social media listening techniques and technologies to inform marketing strategies, measure brand reputation, and improve customer engagement. By completing this course, learners will gain a comprehensive understanding of social media listening techniques and their applications, making them highly valuable in various industries, including marketing, public relations, and market research. With this certification, learners can advance their careers and contribute to the success of their organizations.

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CourseDetails

• Introduction to Social Media Listening Techniques & Tools
• Social Media Monitoring vs Listening: Understanding the Differences
• Setting Up Social Media Listening Goals & Objectives
• Identifying & Analyzing Relevant Social Media Channels
• Utilizing Keyword Research for Effective Social Media Listening
• Sentiment Analysis: Measuring Audience Emotions & Reactions
• Social Media Listening for Competitor Analysis & Industry Trends
• Creating Actionable Insights from Social Media Listening Data
• Best Practices for Social Media Listening Reporting & ROI Tracking
• Ethical Considerations in Social Media Listening Techniques

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA LISTENING TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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