Executive Development Programme in Brand Licensing Negotiations
-- ViewingNowThe Executive Development Programme in Brand Licensing Negotiations is a certificate course designed to empower professionals with the necessary skills to excel in the brand licensing industry. This program emphasizes the importance of strategic negotiations, enabling learners to create value and build successful partnerships.
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โข Introduction to Brand Licensing Negotiations: Understanding the basics of brand licensing, its importance, and the key elements involved in the negotiation process.
โข Legal Aspects of Brand Licensing: Overview of legal frameworks, copyrights, trademarks, contracts, and dispute resolution in brand licensing negotiations.
โข Market Analysis for Brand Licensing: Identifying target markets, market trends, and competition to optimize brand licensing negotiation strategies.
โข Financial Management in Brand Licensing: Evaluating financial aspects, including royalties, fees, and revenue sharing in brand licensing negotiations.
โข Building Successful Brand Partnerships: Developing effective communication, negotiation, and relationship management skills for successful brand collaborations.
โข Brand Valuation and Royalties: Techniques for assessing brand value, determining royalty rates, and negotiating fair deals for both parties.
โข Risk Management in Brand Licensing: Identifying potential risks and implementing strategies to mitigate them during negotiations.
โข Digital Brand Licensing and Emerging Trends: Exploring opportunities and challenges in digital brand licensing and staying updated on industry trends.
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