Certificate in Google News and Public Perception

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The Certificate in Google News and Public Perception is a comprehensive course that empowers learners with the skills to leverage Google's news tools for enhanced public engagement. This program's importance lies in its focus on the growing need for effective digital communication in today's information-driven world.

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About this course

With the rise of digital media, there's an increasing demand for professionals who can use data-driven insights to shape public perception. This course equips learners with essential skills in this area, including the ability to use Google's news and analytics tools to track public trends, understand audience behavior, and create compelling narratives. By the end of this course, learners will be able to curate and distribute news content more effectively, understand and respond to public opinion, and ultimately, advance their careers in journalism, public relations, or any field where understanding and influencing public perception is key.

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Course Details

Google News Basics: Understanding the platform, its algorithms, and how it works
Google News Optimization: Best practices for getting your content on Google News
News Keywords & SEO: Utilizing keywords to increase visibility and reach
Google Trends: Leveraging data for topic selection and content creation
Google Alerts: Monitoring mentions and staying informed
Google Analytics: Analyzing traffic and user behavior for informed decisions
News Credibility: Ensuring accuracy and trustworthiness in journalism
Public Perception: Understanding and shaping the public's view of your brand
Crisis Management: Responding to negative publicity and protecting your reputation

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN GOOGLE NEWS AND PUBLIC PERCEPTION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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