Certificate in Google News and Public Perception
-- ViewingNowThe Certificate in Google News and Public Perception is a comprehensive course that empowers learners with the skills to leverage Google's news tools for enhanced public engagement. This program's importance lies in its focus on the growing need for effective digital communication in today's information-driven world.
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⢠Google News Basics: Understanding the platform, its algorithms, and how it works
⢠Google News Optimization: Best practices for getting your content on Google News
⢠News Keywords & SEO: Utilizing keywords to increase visibility and reach
⢠Google Trends: Leveraging data for topic selection and content creation
⢠Google Alerts: Monitoring mentions and staying informed
⢠Google Analytics: Analyzing traffic and user behavior for informed decisions
⢠News Credibility: Ensuring accuracy and trustworthiness in journalism
⢠Public Perception: Understanding and shaping the public's view of your brand
⢠Crisis Management: Responding to negative publicity and protecting your reputation
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