Certificate in Google News and Public Perception

Name: Certificate in Google News and Public Perception
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The Certificate in Google News and Public Perception is a comprehensive course that empowers learners with the skills to leverage Google's news tools for enhanced public engagement. This program's importance lies in its focus on the growing need for effective digital communication in today's information-driven world.

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AboutThisCourse

With the rise of digital media, there's an increasing demand for professionals who can use data-driven insights to shape public perception. This course equips learners with essential skills in this area, including the ability to use Google's news and analytics tools to track public trends, understand audience behavior, and create compelling narratives. By the end of this course, learners will be able to curate and distribute news content more effectively, understand and respond to public opinion, and ultimately, advance their careers in journalism, public relations, or any field where understanding and influencing public perception is key.

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CourseDetails

• Google News Basics: Understanding the platform, its algorithms, and how it works
• Google News Optimization: Best practices for getting your content on Google News
• News Keywords & SEO: Utilizing keywords to increase visibility and reach
• Google Trends: Leveraging data for topic selection and content creation
• Google Alerts: Monitoring mentions and staying informed
• Google Analytics: Analyzing traffic and user behavior for informed decisions
• News Credibility: Ensuring accuracy and trustworthiness in journalism
• Public Perception: Understanding and shaping the public's view of your brand
• Crisis Management: Responding to negative publicity and protecting your reputation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE NEWS AND PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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