Global Certificate in Ad Tech and Brand Safety
-- viewing nowThe Global Certificate in Ad Tech and Brand Safety is a comprehensive course designed to meet the growing industry demand for experts with a deep understanding of advertising technology and brand safety. This certificate program equips learners with essential skills necessary for career advancement in the rapidly evolving digital advertising landscape.
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Course Details
• Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
• Brand Safety Measures: Techniques and strategies to ensure brand safety, such as blacklisting, whitelisting, and keyword filtering.
• Ad Fraud Prevention: Identifying and combating ad fraud, including understanding the different types of fraud and the tools and techniques used to detect and prevent them.
• Data Privacy and Compliance: Ensuring data privacy and complying with regulations such as GDPR and CCPA, including understanding data collection, storage, and usage.
• Cross-Device Targeting: Strategies for targeting audiences across multiple devices, including desktop, mobile, and connected TV.
• Ad Verification and Viewability: Ensuring that ads are viewable and verifiable, including understanding the different metrics used to measure viewability and the technologies used for ad verification.
• Contextual Targeting: Targeting audiences based on the context of the content they are consuming, including understanding the different types of contextual targeting and the benefits and limitations of each.
• Programmatic Direct and Private Marketplaces: Understanding the differences between programmatic direct and private marketplaces, and how to use these channels to improve campaign performance and increase control over ad placements.
• Measurement and Attribution: Measuring the effectiveness of ad campaigns and understanding the role of attribution models in determining the value of different touchpoints in the customer journey.
Note: The above list represents a general guideline, and the actual units may vary depending on the specific requirements of the certification program.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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