Global Certificate in Ad Tech and Brand Safety
-- ViewingNowThe Global Certificate in Ad Tech and Brand Safety is a comprehensive course designed to meet the growing industry demand for experts with a deep understanding of advertising technology and brand safety. This certificate program equips learners with essential skills necessary for career advancement in the rapidly evolving digital advertising landscape.
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⢠Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
⢠Brand Safety Measures: Techniques and strategies to ensure brand safety, such as blacklisting, whitelisting, and keyword filtering.
⢠Ad Fraud Prevention: Identifying and combating ad fraud, including understanding the different types of fraud and the tools and techniques used to detect and prevent them.
⢠Data Privacy and Compliance: Ensuring data privacy and complying with regulations such as GDPR and CCPA, including understanding data collection, storage, and usage.
⢠Cross-Device Targeting: Strategies for targeting audiences across multiple devices, including desktop, mobile, and connected TV.
⢠Ad Verification and Viewability: Ensuring that ads are viewable and verifiable, including understanding the different metrics used to measure viewability and the technologies used for ad verification.
⢠Contextual Targeting: Targeting audiences based on the context of the content they are consuming, including understanding the different types of contextual targeting and the benefits and limitations of each.
⢠Programmatic Direct and Private Marketplaces: Understanding the differences between programmatic direct and private marketplaces, and how to use these channels to improve campaign performance and increase control over ad placements.
⢠Measurement and Attribution: Measuring the effectiveness of ad campaigns and understanding the role of attribution models in determining the value of different touchpoints in the customer journey.
Note: The above list represents a general guideline, and the actual units may vary depending on the specific requirements of the certification program.
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