Global Certificate in Ad Tech and Brand Safety
-- viendo ahoraThe Global Certificate in Ad Tech and Brand Safety is a comprehensive course designed to meet the growing industry demand for experts with a deep understanding of advertising technology and brand safety. This certificate program equips learners with essential skills necessary for career advancement in the rapidly evolving digital advertising landscape.
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Detalles del Curso
• Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
• Brand Safety Measures: Techniques and strategies to ensure brand safety, such as blacklisting, whitelisting, and keyword filtering.
• Ad Fraud Prevention: Identifying and combating ad fraud, including understanding the different types of fraud and the tools and techniques used to detect and prevent them.
• Data Privacy and Compliance: Ensuring data privacy and complying with regulations such as GDPR and CCPA, including understanding data collection, storage, and usage.
• Cross-Device Targeting: Strategies for targeting audiences across multiple devices, including desktop, mobile, and connected TV.
• Ad Verification and Viewability: Ensuring that ads are viewable and verifiable, including understanding the different metrics used to measure viewability and the technologies used for ad verification.
• Contextual Targeting: Targeting audiences based on the context of the content they are consuming, including understanding the different types of contextual targeting and the benefits and limitations of each.
• Programmatic Direct and Private Marketplaces: Understanding the differences between programmatic direct and private marketplaces, and how to use these channels to improve campaign performance and increase control over ad placements.
• Measurement and Attribution: Measuring the effectiveness of ad campaigns and understanding the role of attribution models in determining the value of different touchpoints in the customer journey.
Note: The above list represents a general guideline, and the actual units may vary depending on the specific requirements of the certification program.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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