Global Certificate in Ad Tech and Brand Safety
-- ViewingNowThe Global Certificate in Ad Tech and Brand Safety is a comprehensive course designed to meet the growing industry demand for experts with a deep understanding of advertising technology and brand safety. This certificate program equips learners with essential skills necessary for career advancement in the rapidly evolving digital advertising landscape.
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โข Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โข Brand Safety Measures: Techniques and strategies to ensure brand safety, such as blacklisting, whitelisting, and keyword filtering.
โข Ad Fraud Prevention: Identifying and combating ad fraud, including understanding the different types of fraud and the tools and techniques used to detect and prevent them.
โข Data Privacy and Compliance: Ensuring data privacy and complying with regulations such as GDPR and CCPA, including understanding data collection, storage, and usage.
โข Cross-Device Targeting: Strategies for targeting audiences across multiple devices, including desktop, mobile, and connected TV.
โข Ad Verification and Viewability: Ensuring that ads are viewable and verifiable, including understanding the different metrics used to measure viewability and the technologies used for ad verification.
โข Contextual Targeting: Targeting audiences based on the context of the content they are consuming, including understanding the different types of contextual targeting and the benefits and limitations of each.
โข Programmatic Direct and Private Marketplaces: Understanding the differences between programmatic direct and private marketplaces, and how to use these channels to improve campaign performance and increase control over ad placements.
โข Measurement and Attribution: Measuring the effectiveness of ad campaigns and understanding the role of attribution models in determining the value of different touchpoints in the customer journey.
Note: The above list represents a general guideline, and the actual units may vary depending on the specific requirements of the certification program.
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