Global Certificate in CX Analysis & Data Mastery
-- viewing nowThe Global Certificate in CX Analysis & Data Mastery is a comprehensive course designed to equip learners with essential skills in customer experience (CX) analysis and data mastery. This course is critical in today's data-driven world, where businesses rely heavily on data to make informed decisions and improve customer satisfaction.
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Course Details
• Customer Experience (CX) Analysis Fundamentals: Understanding CX, its importance, and the key components that make up a successful CX strategy.
• Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, focus groups, and digital analytics tools.
• Data Cleaning and Preparation: Techniques to ensure data accuracy, completeness, and relevance, such as data scrubbing, normalization, and transformation.
• Data Analysis Techniques: An overview of statistical and data analysis techniques, including descriptive, diagnostic, predictive, and prescriptive analysis.
• Visualization Tools: Learning to use data visualization tools, such as Tableau, Power BI, or R Shiny, to effectively communicate insights and trends.
• Customer Segmentation: Understanding different segmentation approaches, such as demographics, psychographics, and behavioral segmentation, and how to apply them in practice.
• Customer Journey Mapping: Techniques to map the customer journey, identify pain points, and optimize the overall customer experience.
• Data-Driven Decision Making: Applying CX data insights to inform strategic decisions and improve business outcomes.
• Ethical Considerations in CX Data Analysis: Understanding the ethical implications of data analysis and ensuring compliance with relevant laws and regulations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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