Global Certificate in CX Analysis & Data Mastery
-- ViewingNowThe Global Certificate in CX Analysis & Data Mastery is a comprehensive course designed to equip learners with essential skills in customer experience (CX) analysis and data mastery. This course is critical in today's data-driven world, where businesses rely heavily on data to make informed decisions and improve customer satisfaction.
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⢠Customer Experience (CX) Analysis Fundamentals: Understanding CX, its importance, and the key components that make up a successful CX strategy.
⢠Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, focus groups, and digital analytics tools.
⢠Data Cleaning and Preparation: Techniques to ensure data accuracy, completeness, and relevance, such as data scrubbing, normalization, and transformation.
⢠Data Analysis Techniques: An overview of statistical and data analysis techniques, including descriptive, diagnostic, predictive, and prescriptive analysis.
⢠Visualization Tools: Learning to use data visualization tools, such as Tableau, Power BI, or R Shiny, to effectively communicate insights and trends.
⢠Customer Segmentation: Understanding different segmentation approaches, such as demographics, psychographics, and behavioral segmentation, and how to apply them in practice.
⢠Customer Journey Mapping: Techniques to map the customer journey, identify pain points, and optimize the overall customer experience.
⢠Data-Driven Decision Making: Applying CX data insights to inform strategic decisions and improve business outcomes.
⢠Ethical Considerations in CX Data Analysis: Understanding the ethical implications of data analysis and ensuring compliance with relevant laws and regulations.
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