Executive Development Programme in Leading-Edge Market Research
-- viendo ahoraThe Executive Development Programme in Leading-Edge Market Research is a certificate course that equips learners with the latest methodologies and tools in market research. This program emphasizes the importance of data-driven decision-making and how market research can drive business growth and success.
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Detalles del Curso
• Market Research Fundamentals: Understanding the basics of market research, including the importance of data-driven decision making, research design, and various research methodologies.
• Market Analysis and Segmentation: Identifying and analyzing target markets, segmentation strategies, and positioning concepts to drive growth and improve overall business performance.
• Customer Experience (CX) Research: Exploring the role of customer experience in market research, including customer journey mapping, voice of the customer (VoC) programs, and CX analytics.
• Competitive Intelligence and Analysis: Assessing competitors, understanding their strategies, and leveraging this information to inform business decisions and gain a competitive advantage.
• Advanced Analytics and Big Data: Harnessing the power of data analytics and big data to uncover insights, inform decision making, and drive business growth.
• Market Trends and Future Forecasting: Identifying and understanding emerging trends, disruptive forces, and future forecasting to inform strategic planning and innovation.
• Market Research Technology and Tools: Familiarizing with the latest market research technology and tools, including survey platforms, data visualization tools, and analytic software.
• Ethics in Market Research: Understanding the ethical considerations and guidelines in market research, including data privacy, informed consent, and research integrity.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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