Executive Development Programme in Leading-Edge Market Research
-- ViewingNowThe Executive Development Programme in Leading-Edge Market Research is a certificate course that equips learners with the latest methodologies and tools in market research. This program emphasizes the importance of data-driven decision-making and how market research can drive business growth and success.
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⢠Market Research Fundamentals: Understanding the basics of market research, including the importance of data-driven decision making, research design, and various research methodologies.
⢠Market Analysis and Segmentation: Identifying and analyzing target markets, segmentation strategies, and positioning concepts to drive growth and improve overall business performance.
⢠Customer Experience (CX) Research: Exploring the role of customer experience in market research, including customer journey mapping, voice of the customer (VoC) programs, and CX analytics.
⢠Competitive Intelligence and Analysis: Assessing competitors, understanding their strategies, and leveraging this information to inform business decisions and gain a competitive advantage.
⢠Advanced Analytics and Big Data: Harnessing the power of data analytics and big data to uncover insights, inform decision making, and drive business growth.
⢠Market Trends and Future Forecasting: Identifying and understanding emerging trends, disruptive forces, and future forecasting to inform strategic planning and innovation.
⢠Market Research Technology and Tools: Familiarizing with the latest market research technology and tools, including survey platforms, data visualization tools, and analytic software.
⢠Ethics in Market Research: Understanding the ethical considerations and guidelines in market research, including data privacy, informed consent, and research integrity.
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