Executive Development Programme in Leading-Edge Market Research

Name: Executive Development Programme in Leading-Edge Market Research
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The Executive Development Programme in Leading-Edge Market Research is a certificate course that equips learners with the latest methodologies and tools in market research. This program emphasizes the importance of data-driven decision-making and how market research can drive business growth and success.

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AboutThisCourse

With the increasing demand for data-driven insights in various industries, this course is essential for professionals looking to advance their careers. This program covers a range of topics, including quantitative and qualitative research methods, data analysis, and market segmentation. Learners will gain hands-on experience with the latest market research software and tools, enabling them to conduct comprehensive research and analyze data effectively. Upon completion, learners will have the skills and knowledge necessary to lead market research initiatives and provide valuable insights to their organizations. In summary, the Executive Development Programme in Leading-Edge Market Research is a crucial course for professionals seeking to enhance their skills and advance their careers in market research. The course provides learners with the latest methodologies and tools in market research, enabling them to provide data-driven insights that can drive business success.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research, including the importance of data-driven decision making, research design, and various research methodologies.
• Market Analysis and Segmentation: Identifying and analyzing target markets, segmentation strategies, and positioning concepts to drive growth and improve overall business performance.
• Customer Experience (CX) Research: Exploring the role of customer experience in market research, including customer journey mapping, voice of the customer (VoC) programs, and CX analytics.
• Competitive Intelligence and Analysis: Assessing competitors, understanding their strategies, and leveraging this information to inform business decisions and gain a competitive advantage.
• Advanced Analytics and Big Data: Harnessing the power of data analytics and big data to uncover insights, inform decision making, and drive business growth.
• Market Trends and Future Forecasting: Identifying and understanding emerging trends, disruptive forces, and future forecasting to inform strategic planning and innovation.
• Market Research Technology and Tools: Familiarizing with the latest market research technology and tools, including survey platforms, data visualization tools, and analytic software.
• Ethics in Market Research: Understanding the ethical considerations and guidelines in market research, including data privacy, informed consent, and research integrity.

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Executive Development Programme in Leading-Edge Market Research: Discover the latest job market trends, salary ranges, and skill demands for cutting-edge market research roles in the UK with our interactive 3D pie chart.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADING-EDGE MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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