Executive Development Programme in Leading-Edge Market Research
-- ViewingNowThe Executive Development Programme in Leading-Edge Market Research is a certificate course that equips learners with the latest methodologies and tools in market research. This program emphasizes the importance of data-driven decision-making and how market research can drive business growth and success.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Market Research Fundamentals: Understanding the basics of market research, including the importance of data-driven decision making, research design, and various research methodologies.
โข Market Analysis and Segmentation: Identifying and analyzing target markets, segmentation strategies, and positioning concepts to drive growth and improve overall business performance.
โข Customer Experience (CX) Research: Exploring the role of customer experience in market research, including customer journey mapping, voice of the customer (VoC) programs, and CX analytics.
โข Competitive Intelligence and Analysis: Assessing competitors, understanding their strategies, and leveraging this information to inform business decisions and gain a competitive advantage.
โข Advanced Analytics and Big Data: Harnessing the power of data analytics and big data to uncover insights, inform decision making, and drive business growth.
โข Market Trends and Future Forecasting: Identifying and understanding emerging trends, disruptive forces, and future forecasting to inform strategic planning and innovation.
โข Market Research Technology and Tools: Familiarizing with the latest market research technology and tools, including survey platforms, data visualization tools, and analytic software.
โข Ethics in Market Research: Understanding the ethical considerations and guidelines in market research, including data privacy, informed consent, and research integrity.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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