Global Certificate in Ad Tech and the Future
-- viendo ahoraThe Global Certificate in Ad Tech is a comprehensive course that addresses the growing industry demand for Ad Tech professionals. This program imparts essential skills in automated advertising tools, data analysis, and cross-platform campaign management.
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Detalles del Curso
• Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
• Data Management Platforms (DMPs): Exploring the role of DMPs in collecting, organizing, and activating audience data for more effective digital advertising.
• Demand Side Platforms (DSPs): Examining the functionality of DSPs, how they enable automated ad buying, and their impact on campaign performance.
• Ad Exchanges and Supply Side Platforms (SSPs): Delving into the intricacies of ad exchanges and SSPs, and their role in programmatic advertising.
• Cross-Device Tracking and Attribution: Mastering the art of tracking user journeys across multiple devices and attributing conversions to the appropriate touchpoints.
• Ad Fraud and Viewability: Learning about the threats of ad fraud and the importance of viewability, along with strategies to combat these issues.
• Identity Resolution and Privacy Compliance: Addressing the complexities of identity resolution and maintaining privacy compliance in a cookieless world.
• Artificial Intelligence (AI) and Machine Learning (ML) in Ad Tech: Understanding how AI and ML are revolutionizing ad tech, from predictive analytics to automated optimization.
• Future Trends in Ad Tech: Exploring emerging trends, such as connected TV, digital out-of-home advertising, and the role of blockchain in ad tech.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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