Global Certificate in Ad Tech and the Future

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The Global Certificate in Ad Tech is a comprehensive course that addresses the growing industry demand for Ad Tech professionals. This program imparts essential skills in automated advertising tools, data analysis, and cross-platform campaign management.

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AboutThisCourse

Learners engage with real-world scenarios, developing a deep understanding of digital advertising ecosystems. The Future certificate course focuses on emerging trends and technologies shaping the advertising landscape. It covers AI, machine learning, and immersive technologies like AR/VR. This course equips learners with future-proof skills, ensuring they remain competitive and innovative in their careers. Together, these courses empower learners to drive advertising strategy, optimize campaigns, and leverage data-driven insights. They provide a solid foundation for career advancement in an increasingly complex and dynamic industry. Stand out in the job market with these industry-recognized certifications!

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CourseDetails

• Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
• Data Management Platforms (DMPs): Exploring the role of DMPs in collecting, organizing, and activating audience data for more effective digital advertising.
• Demand Side Platforms (DSPs): Examining the functionality of DSPs, how they enable automated ad buying, and their impact on campaign performance.
• Ad Exchanges and Supply Side Platforms (SSPs): Delving into the intricacies of ad exchanges and SSPs, and their role in programmatic advertising.
• Cross-Device Tracking and Attribution: Mastering the art of tracking user journeys across multiple devices and attributing conversions to the appropriate touchpoints.
• Ad Fraud and Viewability: Learning about the threats of ad fraud and the importance of viewability, along with strategies to combat these issues.
• Identity Resolution and Privacy Compliance: Addressing the complexities of identity resolution and maintaining privacy compliance in a cookieless world.
• Artificial Intelligence (AI) and Machine Learning (ML) in Ad Tech: Understanding how AI and ML are revolutionizing ad tech, from predictive analytics to automated optimization.
• Future Trends in Ad Tech: Exploring emerging trends, such as connected TV, digital out-of-home advertising, and the role of blockchain in ad tech.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN AD TECH AND THE FUTURE
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London School of International Business (LSIB)
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05 May 2025
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