Global Certificate in Ad Tech and the Future
-- ViewingNowThe Global Certificate in Ad Tech is a comprehensive course that addresses the growing industry demand for Ad Tech professionals. This program imparts essential skills in automated advertising tools, data analysis, and cross-platform campaign management.
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⢠Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
⢠Data Management Platforms (DMPs): Exploring the role of DMPs in collecting, organizing, and activating audience data for more effective digital advertising.
⢠Demand Side Platforms (DSPs): Examining the functionality of DSPs, how they enable automated ad buying, and their impact on campaign performance.
⢠Ad Exchanges and Supply Side Platforms (SSPs): Delving into the intricacies of ad exchanges and SSPs, and their role in programmatic advertising.
⢠Cross-Device Tracking and Attribution: Mastering the art of tracking user journeys across multiple devices and attributing conversions to the appropriate touchpoints.
⢠Ad Fraud and Viewability: Learning about the threats of ad fraud and the importance of viewability, along with strategies to combat these issues.
⢠Identity Resolution and Privacy Compliance: Addressing the complexities of identity resolution and maintaining privacy compliance in a cookieless world.
⢠Artificial Intelligence (AI) and Machine Learning (ML) in Ad Tech: Understanding how AI and ML are revolutionizing ad tech, from predictive analytics to automated optimization.
⢠Future Trends in Ad Tech: Exploring emerging trends, such as connected TV, digital out-of-home advertising, and the role of blockchain in ad tech.
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