Global Certificate in Ad Tech and the Future
-- ViewingNowThe Global Certificate in Ad Tech is a comprehensive course that addresses the growing industry demand for Ad Tech professionals. This program imparts essential skills in automated advertising tools, data analysis, and cross-platform campaign management.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
โข Data Management Platforms (DMPs): Exploring the role of DMPs in collecting, organizing, and activating audience data for more effective digital advertising.
โข Demand Side Platforms (DSPs): Examining the functionality of DSPs, how they enable automated ad buying, and their impact on campaign performance.
โข Ad Exchanges and Supply Side Platforms (SSPs): Delving into the intricacies of ad exchanges and SSPs, and their role in programmatic advertising.
โข Cross-Device Tracking and Attribution: Mastering the art of tracking user journeys across multiple devices and attributing conversions to the appropriate touchpoints.
โข Ad Fraud and Viewability: Learning about the threats of ad fraud and the importance of viewability, along with strategies to combat these issues.
โข Identity Resolution and Privacy Compliance: Addressing the complexities of identity resolution and maintaining privacy compliance in a cookieless world.
โข Artificial Intelligence (AI) and Machine Learning (ML) in Ad Tech: Understanding how AI and ML are revolutionizing ad tech, from predictive analytics to automated optimization.
โข Future Trends in Ad Tech: Exploring emerging trends, such as connected TV, digital out-of-home advertising, and the role of blockchain in ad tech.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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