Executive Development Programme in Media for Strategic HR
-- viewing nowThe Executive Development Programme in Media for Strategic HR is a certificate course designed to bridge the gap between Human Resources and the Media industry. This programme emphasizes the importance of understanding the media landscape to effectively manage and strategize for an evolving workforce.
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Course Details
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Strategic Media Planning for HR: Understanding the media landscape, setting media objectives, and developing effective media strategies to support organizational goals.
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Employer Branding and Reputation Management: Developing and managing a strong employer brand, leveraging media channels to enhance organizational reputation, and addressing negative publicity.
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Digital HR: Exploring the latest digital trends in HR, including social media, mobile technology, and big data analytics, and their impact on media strategy.
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Content Marketing for HR: Creating compelling and relevant content to engage internal and external audiences, and measuring content effectiveness.
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Crisis Communication in the Media: Preparing for and managing a crisis, including message development, media relations, and social media monitoring.
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Media Training for HR Professionals: Developing media interview skills, including message development, body language, and vocal delivery.
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Influencer Engagement and Relationship Building: Identifying and engaging with key influencers, building relationships, and measuring influencer impact.
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Data-Driven Media Decision Making: Leveraging data and analytics to inform media strategy, measure effectiveness, and optimize media spend.
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Stakeholder Management and Communication: Building and maintaining relationships with key stakeholders, and communicating effectively to support organizational goals.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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