Executive Development Programme in Media for Strategic HR

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The Executive Development Programme in Media for Strategic HR is a certificate course designed to bridge the gap between Human Resources and the Media industry. This programme emphasizes the importance of understanding the media landscape to effectively manage and strategize for an evolving workforce.

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Acerca de este curso

In today's digital age, there is a high demand for HR professionals who can navigate the complexities of the media industry. This course equips learners with essential skills in media strategy, digital transformation, and data-driven decision-making, providing a competitive edge in career advancement. By the end of the programme, learners will have a comprehensive understanding of the media industry, its trends, and how to apply this knowledge to HR strategies. This will enable them to drive media initiatives, lead effective teams, and contribute to the overall success of their organisation in the digital era.

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Detalles del Curso

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Strategic Media Planning for HR: Understanding the media landscape, setting media objectives, and developing effective media strategies to support organizational goals.
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Employer Branding and Reputation Management: Developing and managing a strong employer brand, leveraging media channels to enhance organizational reputation, and addressing negative publicity.
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Digital HR: Exploring the latest digital trends in HR, including social media, mobile technology, and big data analytics, and their impact on media strategy.
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Content Marketing for HR: Creating compelling and relevant content to engage internal and external audiences, and measuring content effectiveness.
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Crisis Communication in the Media: Preparing for and managing a crisis, including message development, media relations, and social media monitoring.
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Media Training for HR Professionals: Developing media interview skills, including message development, body language, and vocal delivery.
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Influencer Engagement and Relationship Building: Identifying and engaging with key influencers, building relationships, and measuring influencer impact.
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Data-Driven Media Decision Making: Leveraging data and analytics to inform media strategy, measure effectiveness, and optimize media spend.
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Stakeholder Management and Communication: Building and maintaining relationships with key stakeholders, and communicating effectively to support organizational goals.

Trayectoria Profesional

Requisitos de Entrada

  • Comprensiรณn bรกsica de la materia
  • Competencia en idioma inglรฉs
  • Acceso a computadora e internet
  • Habilidades bรกsicas de computadora
  • Dedicaciรณn para completar el curso

No se requieren calificaciones formales previas. El curso estรก diseรฑado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prรกcticas para el desarrollo profesional. Es:

  • No acreditado por un organismo reconocido
  • No regulado por una instituciรณn autorizada
  • Complementario a las calificaciones formales

Recibirรกs un certificado de finalizaciรณn al completar exitosamente el curso.

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Tarifa del curso

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Vรญa Rรกpida: GBP £140
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Modo Estรกndar: GBP £90
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Lo que estรก incluido en ambos planes:
  • Acceso completo al curso
  • Certificado digital
  • Materiales del curso
Precio Todo Incluido โ€ข Sin tarifas ocultas o costos adicionales

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EXECUTIVE DEVELOPMENT PROGRAMME IN MEDIA FOR STRATEGIC HR
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