Executive Development Programme in Media for Strategic HR
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Strategic Media Planning for HR: Understanding the media landscape, setting media objectives, and developing effective media strategies to support organizational goals.
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Employer Branding and Reputation Management: Developing and managing a strong employer brand, leveraging media channels to enhance organizational reputation, and addressing negative publicity.
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Digital HR: Exploring the latest digital trends in HR, including social media, mobile technology, and big data analytics, and their impact on media strategy.
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Content Marketing for HR: Creating compelling and relevant content to engage internal and external audiences, and measuring content effectiveness.
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Crisis Communication in the Media: Preparing for and managing a crisis, including message development, media relations, and social media monitoring.
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Media Training for HR Professionals: Developing media interview skills, including message development, body language, and vocal delivery.
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Influencer Engagement and Relationship Building: Identifying and engaging with key influencers, building relationships, and measuring influencer impact.
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Data-Driven Media Decision Making: Leveraging data and analytics to inform media strategy, measure effectiveness, and optimize media spend.
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Stakeholder Management and Communication: Building and maintaining relationships with key stakeholders, and communicating effectively to support organizational goals.
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