Executive Development Programme in Media for Strategic HR
-- ViewingNowThe Executive Development Programme in Media for Strategic HR is a certificate course designed to bridge the gap between Human Resources and the Media industry. This programme emphasizes the importance of understanding the media landscape to effectively manage and strategize for an evolving workforce.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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Strategic Media Planning for HR: Understanding the media landscape, setting media objectives, and developing effective media strategies to support organizational goals.
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Employer Branding and Reputation Management: Developing and managing a strong employer brand, leveraging media channels to enhance organizational reputation, and addressing negative publicity.
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Digital HR: Exploring the latest digital trends in HR, including social media, mobile technology, and big data analytics, and their impact on media strategy.
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Content Marketing for HR: Creating compelling and relevant content to engage internal and external audiences, and measuring content effectiveness.
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Crisis Communication in the Media: Preparing for and managing a crisis, including message development, media relations, and social media monitoring.
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Media Training for HR Professionals: Developing media interview skills, including message development, body language, and vocal delivery.
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Influencer Engagement and Relationship Building: Identifying and engaging with key influencers, building relationships, and measuring influencer impact.
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Data-Driven Media Decision Making: Leveraging data and analytics to inform media strategy, measure effectiveness, and optimize media spend.
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Stakeholder Management and Communication: Building and maintaining relationships with key stakeholders, and communicating effectively to support organizational goals.
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